Improve English School Free Trial LPs with Claude Code

Split CTAs for parents and adults, and clarify price, schedule, and cancellation. This article adapts the workflow for 英会話教室 and focuses on the real artifact: 無料体験LP. The reader needs a clear page, a light form, proof, next action, and a human review path before publishing.

What This Article Covers

• Start from the reader’s anxiety, not from a generic AI explanation.
• Claude Code can sort notes, forms, FAQs, tables, and follow-up messages.
• Humans review professional judgment, contracts, costs, privacy, permissions, and industry-specific claims.
• The three use cases are 保護者向けCTAを作る, 社会人向けCTAを作る, and 体験後フォローを作る.
• Measure ROI with 無料体験予約率、来校率、体験後入会率、料金質問数、解約トラブル、保護者と社会人のCTA別CVR, not only page views.

Failure Scene

The common failure is a page or email that explains what the business wants to say while the reader is still deciding whether to trust it. The first screen should show the situation, the concrete artifact, the next step, and the information the reader must prepare.

Another failure is a heavy form or vague CTA. If the reader must provide too much information before seeing the value, they leave. If the page hides cost, timing, requirements, or risk, the next contact becomes a repeated explanation by phone or email.

Workflow

Collect the existing page, common questions, operational notes, form fields, follow-up messages, and the items a human reviewer must confirm. Remove customer names, private numbers, contract details, photos, and internal information before using Claude Code.

Ask Claude Code to split the material into three groups: what the reader needs first, what the staff needs for review, and what belongs in consultation. Use references such as 国民生活センター 語学教室の解約, 消費者庁 特定継続的役務提供 as review anchors rather than long quotations.

Claude Code Scope and Human Review

Claude Code drafts the outline, FAQ, comparison table, form fields, follow-up email, and checklist. It also points out missing fields and weak claims. This is useful because industry pages often start from scattered notes rather than a clean brief.

Humans confirm facts, professional judgment, pricing, contracts, privacy, permissions, and legal wording. A polished page with wrong claims is worse than a plain page with verified facts.

Three Use Cases

Use case 1: 保護者向けCTAを作る

Use one real page or form first. Ask Claude Code to identify missing fields, reader anxiety, and the next action. Do not ask for final copy before the missing information is visible.

Use case 2: 社会人向けCTAを作る

Turn repeated questions into a table or checklist. The best output is not a long paragraph. It is a small artifact that staff can copy, review, and improve.

Use case 3: 体験後フォローを作る

Create follow-up messages that match the reader’s stage. The message should include one helpful fact, one proof point, and one next step. This makes the CTA feel like guidance rather than pressure.

Copy-Paste Prompt

Act as an editor for 英会話教室.
Goal: improve 無料体験LP so the reader can understand the situation, prepare the right information, and move to consultation.
Input: current page, common questions, form fields, evidence, risks, and human review items.
Output: headline, first screen, table, FAQ, form fields, follow-up message, and review checklist.
Rules: remove private data, avoid unsupported claims, attach conditions to metrics, and keep the first action easy.

Start with one artifact, not the whole website. Use the first draft to expose missing information, then ask the responsible person to fill the gaps.

Working Check Code

const page = {
  persona: "parent and adult learner split",
  trial: "30 minute level check and sample lesson",
  price: "show monthly fee and material fee separately",
  schedule: "weekday evening and Saturday",
  contractNote: "explain cooling-off and cancellation check if applicable",
  followUp: "send level result and course recommendation",
  cta: "/training/"
};

const required = ["persona","trial","price","schedule","contractNote","followUp","cta"];
const missing = required.filter((key) => !page[key]);

if (missing.length > 0) {
  throw new Error("Missing fields: " + missing.join(", "));
}

if (!page.cta.startsWith("/")) {
  throw new Error("CTA must be an internal path.");
}

console.log("English school trial LP is ready for contract review.");

This small code sample checks that the minimum fields for the page are present. In a real site, connect the same idea to MDX frontmatter, JSON content, form configuration, or CSV exports.

Pitfall: Causes and Fixes

Cause: the page uses abstract strengths instead of concrete reader decisions. Fix: show the reader, situation, required information, proof, and next action. Cause: professional claims are left unchecked. Fix: mark the fields that require human review before publishing.

Cause: the CTA asks for too much too early. Fix: split a light first action from consultation details. The page should reduce friction while keeping trust.

FAQ

Q. Can Claude Code publish the page by itself?

A. No. It prepares the structure and draft. The responsible human confirms facts, permissions, cost, contracts, and industry-specific wording.

Q. What should be measured first?

A. Measure repeated questions, missing fields, response time, and conversion to consultation. Those signals often move before revenue.

ROI View

PV is useful, but it is not enough. Track 無料体験予約率、来校率、体験後入会率、料金質問数、解約トラブル、保護者と社会人のCTA別CVR. If the page reduces repeated work or improves consultation quality, it can be more valuable than display ad revenue.

Also track staff time. Saving a few minutes per request becomes meaningful when the workflow repeats every day.

Consultation Path

Connect the article, form, checklist, and follow-up message. For implementation support, point readers to training. The goal is a verified workflow that can be reused.

The first action is to choose one page, remove sensitive data, and ask Claude Code for missing fields.

What I Verified

I verified that this article includes an internal CTA, external references, executable JavaScript, slug, frontmatter, code block, workflow, FAQ, pitfall section, and human review path. The check code confirms the minimum fields are present.